Say No To Illegal SEO Techniques

Search engine optimization spamming, substantially increases the possibilities that a website or page will appear at the top of results on search engines for a certain keyword.



Businesses that use illegal SEO techniques to control, raise and improve their search engine positions, are denying or removing the rights of ethical websites to be heard and seen. Regrettably, there are still many individuals who believe that “illegal SEO techniques” do no harm.



It is unethical and illegal for “spamming sites” to control search engines in order to gain high rankings in search engines at your website’s expense. You acquire your search engine position fairly so you deserve to be safeguarded from deceitful individuals who steal your visitors, publicity and income.



Remember that any effort so as to deceive search engines to achieve higher rankings is regarded as “SEO spam”; under no circumstances should you implement such methods in your marketing campaigns.



Never sacrifice your principles just so to reach your goals. There will be a great risk involved, such as your website can be penalized or worst, banned from top search engines and can stay banned for a long time.



Unethical and illegal SEO techniques:



1. “Keyword stuffing”. This means employing the use of the same or exact “keywords” in your “META tags” or anywhere in your content repeatedly.



2. Hidden links and text. Search engines work by scanning pages for certain keywords which are submitted into a search request and display results where the exact keyword appears typically, on a “page”.



Webmasters then insert some links or texts that are only readable by search engines but can not be seen by the human eye. You can, for instance put a white link or text with the appropriate keywords unto a certain web page with also a white background. Individuals can not detect it and will not even notice the difference; however “spiders” can read it and rank that site higher.



3. “Mirror websites” or “Sybil attack”. These are several sites having identical contents but different “URL”, all linking to one another, constructed for a very cruel objective.



4. “Doorway pages”. Normally, these are pages of poor quality constructed to rank highly particularly for one or even more selected keywords. These do not affect your website visitors and only constructed for search engines.

These pages can contain the exact content of other sites but generally exhibits only a link going to the main page with no “navigation menu”. They can at times dwell on the very same, however typically on other business’ server.



5. Cloaking. Delivers many different web pages for search engines and visitors. Webmasters construct their servers so that it can identify “IP addresses” of spiders then provide them with content rich and optimized pages, at the same time displaying different web pages for individuals.



Cloaking can likewise redirect a web visitor to their home page.



6. “Link farms”. Purposely to acquire link popularity, link farms are typically one page consisting of fifty up to one hundred or even more links to certain websites having no similarities with your website’s content.



Search engine “spammers” are aware of the fact that their pages’ content are of poor quality and are useless to individuals that visit their site.



The unethical and illegal websites prompted Google (Google page rank) as well as other top search engines in improving search technology that now has faster, better and advanced spam filters that can detect illegal techniques then ban such websites from search engines forever.



Risks and dangers of Unethical and illegal SEO Techniques



SEO spamming can, in reality bring about high rankings. Do keep in mind however, that the effect is only temporary. Webmasters using illegal SEO techniques can benefit from their high search engine position for days, weeks, even months however once search engines discover webmasters using these illegal techniques, then they will be banned from search engine index for possibly a lifetime.



Even if one is not banned for a lifetime, it is difficult to be “re-indexed”. One may need to start over and purchase a new “domain name”. So then before using any illegal SEO techniques, think wisely and weigh if you are prepared to put your entire internet business in jeopardy just for months of obtaining a high rank in search engines.

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Off-Page Factors On Doing SEO

SEO, or “Search engine optimization” is a method used by experts to improve a website’s search engine ranking, with the objective of having it in the search results’ “top 10” or at the very least, having it in the first three pages of “search results”.



Off-page SEO pertains to all the influencing factors that determine your website traffic levels and ranking which are not inside the website; they are principally links that comes in your website from other websites referred to as “link popularity”



Link popularity is a key factor utilized by the famous search engines in ranking websites.

In order for SEO, to be useful, it needs to provide valuable, authentic and educational website content as well as information at the same time maximizing “Off-Page” factors in securing good ranking in search engine positions.



Almost all search engines put a great deal of significance in a website's “link popularity”. They utilize the amount of incoming and outgoing links to websites to establish the relevance of a website for specific keywords or key phrases. Take note that incoming links prove to be more significant compared to outgoing links.



Google, one of the top search engines, makes use of its “Pager Rank” or “PR” as their means in measuring the “link popularly” of a certain website. When you installed the “Google toolbar”, you easily can view a web’s PR. A PR of a website is read from 0 to ten, ten being the highest. When you see a grey “PR” bar, it signifies that, that particular website have either not yet been indexed or was dropped or have been banned.



Acquiring quality links coming from good or reputable websites can be a difficult task. A reputable website only will agree to link to your website when you can offer them certain benefits.



Reciprocal Linking and how to go about it:



Reciprocal linking in simple terms means exchanging links so to enhance link popularity. This often entails sending e-mail letters to certain webmasters of your choice that you find has complementary and relevant content.

Write a polite, personalized and good e-mail letter to the “webmaster” that you want to “exchange links” with. Here are some guidelines:



1. Download the Alexa (http://www.alexa.comand) and Google tool bars. Google “tool bar” will permit you to view the “PR” of other websites, so that you are aware which sites have great traffic and link with them. The Alexa “tool bar” supplies you with estimates of the website's traffic as well as the sites that are being linked to it.



2. Visit particular websites that you want to “exchange links” with in order that you will know what that particular website is all about.



3. Send email letters to websites which you want to be linked with. In your letter, mention important things regarding your website and explain the benefits of having a “link exchange” for both your sites as well as both your visitors.

Place a “link” to the website and inform the webmaster as to where he can find the link. Likewise, furnish the key phrase or keywords that you need to be “linked”.



4. Broadcast your willingness to “exchange links” in your website. You may use a "reciprocal linking" link or "link to us" as well as a “web-form” for possible “link partners” to enter their details.



Incoming “one way linking” and how to go about it:



Incoming “one way links” are considered by webmasters to be the best kind of links that one can for one’s website, but also one that is hard to acquire. They can increase link popularity and website PR. They point out to all “search engines” that your website is an expert on key phases or keyword employed to “link” to you.



Here are some guidelines:



1. Construct an informative, good quality and educational website or unique, educational and authentic web page content. Great content is what webmaster look for so to refer you to their visitors by way of links going to your website.



2. Offer free tools and helpful service in your website.



3. Give something away for free at your website, such as quality e-books, downloadable trial software, gift or a useful program in exchange for “links”.



4. Arrange an award for winners to link to your website before they can claim their prizes. Make certain that your policy is clear to everyone.



5. Allot a budget so you can pay for niche directory listing. Present excellent and relevant articles with links directing to your web home page and give your consent to webmasters to display your articles in their sites.

Link popularity will not grow overnight



Allocate a time each week just for working on building links, so that it becomes a regular habit. Select one day each week as well as schedule the time. You need to oblige yourself on a regular basis and make your priority, or else you can not accomplish it.



Note that “link building” is gradual and accumulating process. Over time all the links will start to add up until such time that there will be hundreds and even thousands linking to you.

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Modern SEO Techniques

Search Engine Optimization (SEO) are methods that aid in the improvement of a website's ranking in the listings of search engines. There are different kinds of listings that are displayed in the results pages of search engines, such as paid inclusion, pay-per-click advertisements, and organic search results. Utilizing SEO can increase the quantity of site visitors that acts on the activity that the site intends.



Sites have different goals for search optimization. Some sites search for all kinds of traffic. A SEO strategy that is broad in scope can be advantageous for sites that cover broad interest, such as directories and periodicals. On the other hand, majority of the sites attempt to maximize their pages for a high quantity of very specific keywords that radiate the possibility of a sale. Usually, focusing on well-chosen traffic produces sales leads of desirable quality, and allows advertisers to pull in more business.



The importance of having a high rank for an advertiser's site cannot be emphasized enough. Unfortunately, many site owners believe that their site has a high-ranking, when the truth is exactly the opposite. Others who are aware that they do not possess enough presence in search engines do not know that it is possible to achieve the ranking they want, and that they can get it through means that are a lot easier and more efficient.



So what are the techniques that advertisers must employ to maximize their optimization and garner the site activity and profits that they seek? Here are some of the most useful ones.



1. Title tags should be written in a creative way. It should be created with the strongest keyword targets as the basis. It is the most important tag of a web site when it comes to optimization. The specific keyword of the web site that is being optimized should be the one that is placed in the title tag. It goes without saying that every site should have its own title tag.



2. Carefully select the words and phrases to be assigned to Alt tags. Alt tags are not really mandatory, but they are provided for text browsers because images do not get displayed in web browsers, and it is the Alt tags that give information to the users about its significance. The rule in Alt tags is fairly simple: only key phrases or key words should be put in Alt tags, overdoing may cause a site to disappear in search results or get banned from it indefinitely.



3. Manage keyword density. Keyword density is the percentage occupied by keywords or keyword phrases in a web page. Ideally, keywords are used once in the title tag, the heading tag, and in bold text. Keywords should be placed at the top of the page, and phrases can be inserted in every paragraph, depending on how long the paragraph is.



4. Determine the appropriate page size for the site. Speed is a vital element to the success of a site, and it important to both online visitors and the search engines. It is recommended to limit web pages under 15K.



5. Create rich themes for the pages. Search engines are increasingly getting particular about themes. Content should be created as often as possible, and the pages should be maintained to 200 to 500 words. The content should be created in relation to the market, and should be linked to the other related content present on the site.



6. Make the site's design attractive to the viewer. All efforts in optimization will be in vain if the site is poorly designed and if its contents are hard for viewers to read. There should be more text content than HTML content in the web site. Viewers should be able to use the pages in all major browsers. It should be noted that most search engines veer away from JavaScript and Flash.



7. Stay away from the bad techniques. Utilizing them could get a site blacklisted from the search engines. Spamming is a no-no, and the following techniques are considered spamming: doorway and identical pages, tiny or invisible text, cloaking, usage of keyword phrases in author tags etc.



Advertisers should keep in mind that simplicity is the basis of a successful SEO campaign. Sites should be easy for viewers to locate, follow, and read, and should contain relevant content. Following the techniques above will prove worthwhile for site owners in the future.

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Keyword Selector Tools and SEO

Keyword selection is one of the primary procedures to have a search engine optimization (SEO) strategy implemented. It is extremely important that the right keywords are selected by businesses for their advertisements in order to maximize an online advertising service and gain profits. An advertising campaign can be deemed worthless is the wrong keywords are selected to represent it.



In a nutshell, SEO are methods that aim to improve the position or rank of a web site in listings produced by search engines. The benefits of getting a higher placement in the listings increases the chances that online visitors will view their pages and avail of the services offered by advertisers. It also gives visitors a feeling of security, because to them, a well-positioned ad equals high credibility.



Sites have different goals when it comes to optimization. Some sites employ broad search optimization strategy, they are in search for all traffic that comes along the way. It can be useful for sites that are generates broad interest, such as a directory or a periodical. Other sites go for utilizing keywords that are highly specific, and radiate the probability of a sale. In most cases, going for specific and carefully chosen traffic can prove advantageous, because it gives sales leads with more quality.



The process of choosing the appropriate keywords for a particular advertiser is not a simple task. An advertiser has to accomplish several things to pull it off successfully. First, the advertiser has to be well acquainted with the machinations of its target market. A thorough research into the keywords used by the competitor should be carried out, and whatever result that it will produce should be analyzed in detail. Keyword selection tools will assist advertisers in determining the keywords that is most suitable for their businesses.



Keywords selection can have many varieties, largely depending on the kind of web site that a client needs. These are the major types, static sites and dynamic states, where the former is more limited in terms of keyword numbers compared to the latter. If an advertiser is creating a brand new site, it is recommended to choose the initial number of keywords that will be needed, and afterwards, the architecture of the site can be prepared using the keyword selection criteria as a basis.



After coming up with the keyword list, the terms should be trimmed down up to the specific and necessary ones. In narrowing down the list, keep these factors in mind: Majority of the search engines do not bother doing word stemming, and that most visitors type keywords in lower case, and it is less difficult to gain a good rank for keyword phrases that are longer.



Here are some of the popular keyword selection tools available for advertisers:



1. Google AdWords Keyword Selection Tool

Google is the most successful search engine in the world, and it takes in more searches in the web than its competitors. This tool usually comes with the awards program of Google, and it shows the keywords that are actually utilized by users. Google AdWords provide users with the most sought-after queries, vast matches, and other keywords that the user may consider for usage.



2. Wordtracker

It is a database that people utilize as queries for searching terms. Aside from giving information on how often a term is utilized for web search, it will also inform users the number of competing sites that utilize the same term. The tool aids in finding combinations of keywords that is in any way related to the content of a web site.



3. Overture Search Term Suggestion Tool

A keyword selection tool that provides the number of searches in a month that proliferated within the Overture network. It provides the variations and phrase stems when a certain keyword is used. It also provides pay-per-click bids and a ROI Time CPM Calculator.



4. Keyword Destiny and Prominence Analysis

A keyword analysis tool which analyzes the words utilized on a web page by applying default settings or custom report options. It also reports on the number of times the word was used, and an analysis of a competitive URL. Other information provided includes word count, prominence values, the location of the significant keywords in the elements of the page, and density percentages.



Advertisers should choose the best tool that works for them. With various options available, it will not be too difficult to do so. Picking the right tool can make wonders for their business ventures.

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Keyword Selection and SEO

Everyday, hundreds and millions of Internet users access the network in search of something they need or want. In the earlier days, users had a much easier time locating just exactly what they sought because very few online entities were in existence, and they offered very little services. Thus, it was easy to determine which sites actually contained what they needed.



Fast forward to the current period, and instead you find hundreds and millions of content varying in degree almost to the same extent as to the number of average users of the Internet per day. Businesses, institutions, and even individual users generate their own websites and content by using simple means, and as such, a searcher may end up having to choose from hundreds of choices in pursuit of materials related to what they are searching for.



Search engines play a huge role in making the current scenario work. Major search engine service providers, like Google, create user interfaces that allow for their users to enter words, or keywords, relating to what they are searching for. Various methods are then employed in order to search for the content links. Either they employ purely organic searches, which lists matches to the keywords regardless of whether they are paid or not, or they utilize crawler search engines. Crawler search engines simulate the crawling movement when they travel through the codes of each website and deciphering relationships between links and pages.



To maximize the potential of search engines in providing businesses their much-needed online traffic (and hopefully translate traffic into sales), SEO or Search Engine Optimization method was created. SEO is centered in trying to provide a business with quality content and websites in order for it to help rise in the rankings in the query listings. Central to SEO is a customer-oriented approach, and is achieved mainly by providing well-written information in the website, as well as making sure that the content found in their websites are relevant to what the users are looking for.



However, for SEO to work, there must be a clear and tangible relation between keywords and relevant content. After all, if the search engine finds great difficulty in tracing matches back to keywords provided by the users, chances are, the website will not be found by the target market.



SEO works with keywords at the very onset of the business. The business picks a variety of keywords to which their website will be related to in search engines. If the user enters in the search engine a keyword that matches the keywords related to the business’s website, a high-ranking match is displayed among the listings.



Keyword selection and the effort that goes with it is only justified; after all, the nature of the keywords a business selects can make or break its campaign.



In order to effectively match a business’s keywords to those that will be entered by the users, selecting keywords must take into consideration the variety of keywords under the same topic that could be utilized when searching for it. For starters, making a list of around 50 keywords and selecting those that make greatest impact will help narrow down the keywords that should be bid for by the company when trying to get a spot in the listings.



In selecting keywords, it must also be taken into consideration the sort of response generated by certain keywords, alongside the people who would respond greatly to those words. By selecting keywords with the expressed intent of targeting a particular consumer base, the business creates a greater probability of visitors to the website being actual interested buyers instead of web window shoppers.



Moreover, selecting keywords that are closest in relevance to the content of the website better streamlines traffic into that which yields profits.



Popular keywords are those that users often enter into search engines and look for. These popular keywords (and the subsequent websites) usually are recipients to huge amounts of traffic, and as such, are subject to higher rankings in listings.



While popularity, relevance, and targeting are important, it must be balanced with the competitive demand for a particular keyword. Obviously, more businesses vying for the same word would create difficulties in acquiring that keyword for a business’s use. Before selecting keywords, it is imperative that checks may be made in order to make sure that while the keywords are popular, relevant, and targeted, they are also not within the too competitive bracket, which will make it extremely difficult to acquire and rank.



Keyword selection is important in every SEO campaign. Only in pre-meditating keywords and studying market behavior in relation to these keywords can the benefits of this productive relationship be clearly seen.

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Getting quality inbound links and seo

It’s the dream of every online blogger to be the acknowledged king of the hill. When it comes to search engine optimization (SEO), to be king of the search engine hill is to have as many people link your site to theirs. One-way.



Search engine optimization is a method of preparing a site for high ranking in search engine queries. Methods on optimization vary between legitimate ways like continually improving content relecvancy and ease of navigation to tricks like keyword stuffing, link farming, etc.



The term used for people to have your site linked to theirs one-way is to have an inbound link. With search engine giants like Google and its PageRank system, it places significant value on the number of links pointed to your site because it is considered a vote of confidence and relevance by that site.



As stated by Google: “In essence, Google interprets a link from page A to page B as a vote, by page A, for page B.” And a large vote of confidence online not only means fame but most likely even fortune. This is because the relevancy of a site causes it to rank higher in the search engine search strings, attracting more attention from consumers and attracting revenue from companies willing to pay to appear on the same site.



In effect, one-way inbound links are now as good as gold.



So far, there are five effective ways to acquire inbound links:



1. Wait for Offers. The normal way of getting inbound links. This method is the most ethical of the strategies. This methods banks on the fact that if the site has great content that is constantly fresh and interesting, with a navigation system that does not require rocket science, people will eat it up. Offers will come of their own volition. Then you get your links.



2. Play Musical Chairs. A devious way of getting inbound links using reciprocation with a twist. Reciprocation is the most common form of getting links which doesn’t hold much water with page ranking systems of search engines.



Normally search engines can detect reciprocal links, but if reciprocation is layered, i.e. indirect, it takes the engine much more work to detect it, requiring more complex algorithms. The price for doing this trick is steep, though. You have to have more than one website. Some people make a pretty penny putting up links one-way.



3. Apply for Inbound Links. Yes, it’s not a crime to promote your site. You can submit your site for review at people-run directories whose interests run into the subject matter of your site.



If the world wide web is the analogy of the earth, a directory can be best described as a town, where almost everybody knows each other. Any new arrival gets a thorough once-over and the whole town votes to see if you can get to stay.



4. Links for Sale. Some high-ranking sites are willing to sell their outbound links to the highest bidder. Sites that are popular with PageRank or other search engine ranking systems use this extra capacity for extra income sometimes.



However, the drawback to this is that the sites are only mercenary, selling their sites for rent. You have no link-equity other than the amount of cash you shell out to keep on existing on their site. Search engines such as Google are actively trying to dampen these efforts as it degrades the relevance of their search engine results.



5. Be Generous, Distribute Content. Of all the strategies stated, this is a highly effective method of getting better quality, legitimate one-way links. You give other websites a reason to put a link on their sites to point in your direction.



All sites are always looking for fresh content for their sites. A site cannot expect to stay number one in relevancy if they just keep on refreshing the content of their sites once every month. Most of the time these sites will even pay for fresh online content to a slew of writers. For a discounted offer, you can have a “about the author” link posted on the site with your own content. Be creative. The key is to make it mutually beneficial.



Ultimately, with a little patience, elbow grease, and luck. It pays to just be honest and stick with the stuff you like to talk about. You don’t regret eating up the time and you enjoy the process.

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Ethical SEO Techniques

Hundreds and thousands of people have made use of the Internet in a variety of ways, each in an attempt to subjugate its great power and potential to give profit and gain to users and businessmen. However, alongside the aims of these hardworking innovators and entrepreneurs are people who simply want to extort as much money from people in exchange for dubious products and services.



Web content is brought to a potential user by means of either direct recall of a particular service provider’s website, or by blind searches done on various Internet search engine platforms made available by Internet software giants. By entering words, known as ‘keywords’ relevant to the desired information, product, or service, into the search field, users can employ these blind searches to look for content closest to what they are looking for.



As is the practice, a search engine usually produces a list of websites matching the keywords provided by the user to a degree of relevance. These are ranked by relevance, quality of content, and sometimes, ‘visitor votes’ that come in the form of a measure of frequency of visits by people who usually find the content useful to them.



SEO, or Search Engine Optimization, is a method used by many businesses and entrepreneurs online in order to maximize the potential of the search engine by helping them rise in the ranks of the query response listings. SEO usually deals with organic searches, or those that need no payment to be listed among the list of likely matches to a client’s keywords, as well as crawler search engines, which are search engines that literally crawl through web pages in search of relevant links and relations between pages in order to find relevant content.



Dubious figures in the Internet, however, have made use of the Internet to forward their own selfish desires, leading to an unethical use of the brilliant SEO model. This has led to a divergent field of SEO, called “black hat SEO”. In this method, various deceptive schemes are used in order to manipulate search engines and dupe customers by providing them with websites that are completely useless. This method is also called “spamdexing”.



Ethical SEO techniques also exist in the Internet. Before even going into details, the most important ideal behind ethical SEO techniques is in providing better service to clients, and allowing this satisfaction to become key in promoting the website.



What does it take for a method to become an ethical SEO technique?



There are various ways under the central guideline to achieve them.



The first one is creating quality content for the users. After all, no ethical SEO technique tries to get the better of any customer, or even harm them to the slightest extent. By providing quality content, users receive useful, timely, and secured information when they need it.



In order for that to be achieved, no amount of exaggeration or manipulation of the nature and content of the website is done to lead customers into believing that it contains the website relevant to their query. Ethical SEO does not employ any method that will mislead the customer into a site, and even offend the customer once he or she has found his or her way into the website.



Moreover, ethical SEO techniques do not, in any way, violate any laws as regards intellectual property rights, international law, or spamming laws implemented at every level of every way. This would include not claiming for their own products and services that are not theirs to sell or produce just so they can fool users into providing sensitive information through which they can extort money.



A website employing ethical SEO techniques will never try to exaggerate and reflect a company’s image any more than how it should be portrayed; doing so, in effect, manipulates the customer into trusting a company based on falsity.



Relevant to various security issues existent on the Internet, one last measure of how ethical a SEO technique is lies in the protection of its customers on the basis of privacy agreements. In providing the service sought by the client, ethical SEO techniques protect the confidentiality and sensitivity of the information made known to them in confidence by their clients.



Both goals aim to achieve the same end of profit. However, the road diverges and one must pick one over the other. In the end, ethical SEO techniques allow for users to maximize the profit they pay without impinging on the rights of other people an manipulating others; this by far is the best option to go.

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Do-it-yourself SEO Techniques

A company mostly relies on its official web site to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes.



With search engine optimization, some techniques are employed so that a web site will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.



Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed.



Some companies employ the services of establishments or individuals who deal with search engine optimization.



This would involve the development of a more informative and user-friendly web site. It may also include pay-per-click or adwords services, such as the one offered by Google.



Another thing that can yield positive results at a lower cost, as compared to an adword campaign, is optimizing a web site for organic search.



This would mainly require keyword density which would result to more traffic going to your web site.



In effect, you will have an added clientele and this should lead more business your way.



If you would like to have a hands-on experience with search engine optimization and you would not like to get a third-party SEO service provider, there are some techniques which are easy to learn so that you can do it yourself. Take a look at the following:



1. Take a lot of time with developing your web site's content.



For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.



Make it brief and concise, yet informative.



You might see that Internet users do not actually read a web site's content word-for-word.



They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read.



Keep your facts up-to-date so that users will visit your web site more often. Do not forget toinclude a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.



2. Make the overall design user friendly.



In most cases, the rule the simpler, the better applies. Do not design your web site in an overly-complicated way that users will find it too "frightening" to browse through.



Adapt the design to your target market. If your target audience is of a younger age, make sure that the colors and designs are funky, youthful and attention-grabbing.



For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.



3. Vary the keyword for each individual web page.



Think of every possible keywords or phrases that will apply to your products and services.



Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.



4. Make sure that your hyper links are visible, accessible and informative.



Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.



5. Learn how to lead traffic to your site.



Seek the advise of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way.



Gather all the statistical data that you can use to keep your web site on top of the search engines' list.



Vary your web site's contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way.



Be flexible enough to change the web site's contents and fulfill the ever-changing needs of the online users.



All in all, you would have your work cut out for you if you want to employ do-it-yourself search engine optimization techniques.



With the proper research, creativity and enough knowledge, you can definitely optimize your web site and yield very promising results for your business.

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Basics of SEO

Nowadays, even the smallest company uses the Internet as a main tool in building a customer base, keeping in contact with their clients and this is also their most basic means of advertising.



Designing a company web site is cheap and effective, not to mention essential because the world wide web is the only medium that offers instantaneous information access to millions of users around the globe.



Any web developer worth his salt should know about search engine optimization or SEO.



This is the key towards building an effective web site that would get a lot of hits and visitors. A web site that nobody visits is useless so the challenge lies in leading Internet users to visit your web site.



Thus, your web site need to be "found" when users type in keywords in search engines such as Google, Yahoo, MSN, Altavista, AOL and others.



Once a keyword relating to the products or services that you offer is keyed into a search engine, a direct link to your web site should emerge on top of the list.



You should employ search engine optimization techniques to lead traffic your way, and get more hits that would later on lead to more profit for your company, which is your goal in the first place.



Here are some tips on how you can make it to the top of the list of search engines, and use your SEO techniques to benefit your web site and your company:



1. If you have an existing web site and domain, just optimize the one that you currently have instead of purchasing a new domain.



It will take some time before your web site will show up in a particular search engine, like Google, so it better to use the one that you currently have instead of switching to a new one.



2. Know who your target audience is and aim for them.



If you are in the manufacturing industry and a user types in your product in a search engine, then you would immediately have your target right in front of you.



As soon as the user hits the Enter button or clicks on 'Search', then the person will be lead to your web site.



Make sure that your target market will get 'hooked' on your web site. Once the search engines show the link to your web site, their job is done.



What you should do next is to make sure that your visitor will not leave your web site without them trying out your products or services, or at least leaving some pertinent information so that you can contact them in the future for marketing and advertising purposes.



When hitting a particular target market, learn about their interests, location and age to have an idea of what you can offer them in return.



Also, you can somehow link their interests to your products and services.



3. Search for the right keyword.



You should be creative, persistent and flexible when looking for the keyword or keyword phrases to use in optimizing your web site.



Google and Yahoo offer some tools and tips on how you can come up with keywords that will yield results.



Do not settle for just one keyword. You can also vary the words and phrases that you use for each page on your web site so that you can have more hits.



4. Consider your target market when designing your web site.



The design itself would include the general theme of the web site. You should also pay attention to smaller details such as color and font style and size.



Make sure that the web site is user-friendly and do not forget to insert helpful articles, tips, hints and related links that can be shared to other users.



It is a good thing to have an option to send a link or an article to a friend, which will add more users and increase your client base.



There should also be various ways to browse through your web site, to fit each user.



A person might find it to difficult use the scroll down option so you should also provide hyperlinks which are accessible to them.



5. Concentrate on the web site content.



Regularly update the content of your web site so that old and new users can find something new when browsing through your site.



Make the content brief and precise. Writing a content which has more than 600 words will make the users lose interest, since most of them do not actually read but just skim through the text.



Strive to be the best and most comprehensive web site and you will make your mark when it comes to information about the products and services that you offer.



It helps a lot to pay attention to detail, too.



Finally, keeping your web site's content updated is a must.



Spread the word about your web site and use the basic search engine optimization techniques and you will surely gain positive results once users visit your web site.

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Newer is not Always Better When it Involves Search Engine Optimization

We live in a world where everybody wants the latest and greatest, somewhere along the way we have come to the conclusion that the newer something is the better. If we are buying a CD it has to be the latest release from the new one hit wonder, we don't care if the song writer couldn't tell melody from harmony or that the singer is incapable of carrying a tune, all that matters is that it's new. Each fall hundreds of people scramble to get to car dealerships, frantic to drive the next years models, barely capable of waiting for them to be unloaded off the truck, it doesn't matter if we are six months behind on car payments on last years model which is in perfect running condition, we're blinded by all the bells and whistles that the new cars have to offer. People will stand in a long line, overnight, in an electrical storm to simply to spend an unhealthy amount of money on the latest electronic gadget just because it is brand new, we don't care that in just a few months it will be a fraction of the cost, we have to have it now.



Even internet service suffers from the right now syndrome. For years we were content with dialup service. Sure it was slow but it was that or nothing. Heck we hardly noticed that it took hours to download a simple, days to upload a couple of pictures, download a video... that was practically unheard off. We didn't know any better. Now that the world has found out about all the new options for internet service we have to have that. It doesn't matter that it is double the monthly cost or we have to default on are student loans in order to purchase the necessary equipment. If it is cordless, faster, and designed with the latest technology we have to have it...right now.



We don't care if the old stuff is made with better materials, last longer, and is cheaper. In our minds old equals junk.



Search engine optimization is one spot where we should force ourselves to shed our weird inhibitions about old stuff. When it comes to search engine optimization, age rules over youth.



Search engine optimization is the art and science of making web pages attractive to the search engines. The more attractive a web site appears (search engines are attracted, not to beauty, but to repetitious algorithms) the higher it ranks in the search engines search result. A low ranking could potentially be the kiss of death to an internet based business because studies have shown the internet users seldom look past the second page of hits.



Search engines use web crawlers to determine a websites ranking.



Older websites and the webmasters who manage them have had more time to develop and maintain their algorithms. They are already itemized and ranked by the search engines, in some cases it can take three months for a web crawler to get around to spidering a brand new website that has been submitted to the search engine, old sites are already appearing and gaining customer recognition. If an older site has been around long enough to have earned a loyal customer base, even if a shuffle in the rankings causes the aged web site to be bumped from prime ranking position, loyal customers will still look for it.

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Natural Search Engine Optimization or Pay-Per-Click

The internet is literally like having the world at ones fingertips. Not only does it provide families a cheap way to stay in touch (e-mail and instant messaging), it allows students to cram for finals and write last minute papers in the middle of the night, long after the library has closed, but the internet is suddenly a way for the smallest business to break into a global market.



Let's pretend that you are the owner of a small novelty store in a small rural town in the Midwest. Most of your merchandise is handmade trinkets and crafts created by the residents of the small town (on commission so the up front cost of most of your merchandise is minimal). Although business is slow during the winter months during the tourist season you turn a tidy profit. One day as a Chicago tourist purchases a photo of the late afternoon sun glinting off a herd of sleeping cattle she mentions that she wishes you had a website so she could purchase quaint Christmas gifts for her family. As she leaves the story, her wrapped photograph tucked under her arm, you stare at your computer.



The internet could be a cheap way to increase your profit margin. You already have your physical business, a website would simply be an addition. You look at all the pretty knickknacks arranged throughout the store. If you expanded your business to include a website you could sell mid-western trinkets all over the world. It wouldn't take that much time. You have a friend that would design and teach you how to manage a website for free. You could answer questions during the slow times when you're not doing anything anyway. It would be a win-win situation.



In theory you're correct. A website could be a lucrative addition to your business.



It is possible to design website, register a domain name, and submit it to a website. But what happens next. Just like the physical shop the website will not do any business if there isn't any traffic. No one will visit your online store if they don't know about it.



The chances are good that your regular customers will probably check out your website, the ones that made items you have featured will probably tell their friends and families about it, but the chances are good that they won't buy anything, why should they pay for shipping and handling when they can drive a couple of miles and purchase it directly from you. Your tourist customers might buy from your online store but only if they know about it and since you probably waited until the slow season to create your website it will be months before you can tell them.



You could look into search engine optimization.



You might even want to consider something called pay-per-click.



Pay-per-click is a search engine that bases its rankings on something that is called a bid position. A website owner bids for an elevated position in the ranking when a certain keyword is typed into the search bar. The higher the bid, the higher the ranking.



Businesses that use pay-per-click prefer it to natural search engine optimization because it's an easy efficient way to improve a sites ranking and increase its traffic. Pay-per-click also lets webmaster maintain control over the search engine campaign.



People who for go pay-per-click to natural search engine optimization say that the cost of pay-per-click is too high.

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How Title and Meta Tags are used for Search Engine Optimization

When it comes to title tags and search engine optimization there are a few question website owners typically ask. Does each individual web page need a different title? Is there a maximum length for title tags? Is there a title tag limit? Are title Meta tags a good idea?



The World Wide Web Consortium requires that every single HTML document must have a title element in the head section. They also state that the title element should be used to identify each individual pages content.



The title tag plays four separate roles on the internet.



The first role the title tag fulfills is what librarians, other webmasters, and directory editors use to link to other websites. A well written title tag is far more likely to get faster reviews then one that is sloppy or incomprehendable.



The title tag is what is displayed on the visitor's browser. By displaying the title tag in the visitors browser the web user knows exactly where they are if they have to return to the site later on. Internet Explorer typically tires to display the first ninety-five characters of the title tag.



Search engines display the title tag as the most important piece of information available to web searchers.



A good title tag should be able to clearly indicate the webpage's contents to the web user. A clear title tag is more likely to be placed in the user's favorites list. The normal length for a good clear title tag is normally under sixty-five characters long. Title tags should be typed in the title case. Headers should also be typed in the title case.



When it comes to search engine optimization, the home page title is normally the first thing the web crawlers look at when they are ranking a webpage. Your website is introduced by your homepage title.

It is important to make sure that your title tag sounds credible.



Every single page of your website must have its very own unique title. A Meta tag is a special HTML tag that provides information about a web page. Meta tags do not affect the display of a webpage. Although Meta tags are placed directly into the HTML code, they are invisible to web users. Search engines use Meta tags to help correctly categorize a page. Meta tags are a critical part of search engine optimization.



It is important to remember that Meta tags are not a magic solution to making your website a raging success. The most valuable feature Meta tags offer to website owners is the ability to control (to a certain degree) how their web pages are described by the search engines. Meta tags can also let website owners prevent having their website indexed at all.



Meta tag keywords are a way to provide extra test for web crawler based search engines to index. While this is great in theory several of the major search engines have crawlers that ignore the HTML and focus entirely on the body of the webpage.

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How Google's PageRank Determines Search Engine Optimization

Some internet search engines are set up to look for keywords throughout a webpage, they then use a mathematical equation that takes in the amount of time the keywords appears on the webpage and factors it with the location of the keywords to determine the ranking of the webpage.



Other internet search engines use a process that judges the amount of times a webpage is linked to other web pages to determine how a webpage is ranked. The process of using links to determine search engine ranking is called link analysis.



Keyword searches and link analysis are both part of a routine internet search engine procedure called search engine optimization. Search engine optimization is the art and science of making a website attractive to search engines, the more attractive a website appears to the search engine the higher it will rank in searches and in the world of internet searches ranking is everything.



As 2006 faced its last weeks, Google was the internet search engine that most internet users preferred. Approximately fifty percent of the times a consumer turned to a search engine for their internet needs they turned to Google. Yahoo! was the second favorite.



Most of Google's popularity is credited to its preferred form of search engine optimization, a trademarked program Google dubbed PageRank. When PageRank was patented the patent was assigned to Stanford University.



PageRank was designed by Larry Page, (the name is a play on his name) and Sergey Brin while they were students at Stanford University as part of a research project they were working on about internet search engines.



PageRank is based on the link analyses algorithm. PageRank is described as a link analysis algorithm that assigns a numerical weight to each individual element of a hyperlink set of documents. The purpose is to measure its relative important with the set. The numerical weight assigned to any element is called PageRank of E. PR(E) is the denotation used.



PageRank operates on a system similar to a voting booth. Each time it finds a hyperlink to a webpage, PageRank counts that hyperlink as a vote that supports the webpage. The more pages that link to the page, the more votes of support the webpage receives. If PageRank comes across a website that has absolutely no links connecting it to another webpage then it is not awarded any votes at all.



Tests done with a model like PageRank have shown that the system is not infallible.



The HITS algorithm is an alternate to the PageRank algorithm.



Google's powers that be take a dim view on spamdexing. In 2005 Google designed and activated a program called nofollow, a program they designed to allow webmasters and bloggers to create links that PageRank would ingnore. The same system was also used to keep spamdexing to a minumum.



Google has designed PageRank to be an eight-unit measurement. Google displays the value PageRank places on each website directly beside each website it displays.



It has been proposed that a version of PageRank should be used to replace ISI impact factor so that the quality of a journal citation can be determined.

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Google and PageRank-Search Engine Optimization's Dream Team

On September 7 1998, two Stanford University students, Larry Page and Sergey Brin, co-founded Google, a company they started as part of a research project in January 1996. On August 19, 2004 Google had its first public offering, the one point six-seven billion dollars it raised gave it a net worth of twenty-tree billion dollars. As of December 31, 2006 the Mountain View, California based internet search and online advertising company Google Inc. had over ten thousand full time employees. With a 50.8% market share, Google was the most used internet search engine at the end of 2006.



When Larry Page and Sergey Brin began creating Google it was based on the hypothesis that a search engine that could analyze the relationships between the different websites could get better results then the techniques that already existed. In the beginning the system used back links to estimate a websites importance causing its creators to name it Backrub.



Pleased with the results the search engine had on the Stanford University's website the two students registered the domain google.com on September 14, 1997. A year after registering the domain name Google Inc was incorporated.



Google began to sell advertisements associated with keyword searches in 2000. By using text based advertisements Google was able to maintain an uncluttered page design that encouraged maximum page loading speed. Google sold the keywords based on a combination of clickthroughs and price bids. Bidding on the keywords started at five cents a click.



Google's simple design quickly attracted a large population of loyal internet users.



Google's success has allowed it the freedom to create tools and services such as Web applications, business solutions, and advertising networks for the general public and its expanding business environment.



In 2000 Google launched its advertising creation, AdWords. For a monthly fee Google would both set up and then manage a companies advertising campaign. Google relies on AdWords for the bulk of its revenue. AdWords offers its clients pay-per-click advertising. AdWords provides adverting for local, national, and international distribution. AdWords is able to define several important factors in keywords when and ad is first created to determine how much a client will pay-per-click, if the ad is eligible for ad auction, and how the ad ranks in the auction if it is eligible.



By following a set of guidelines provided by Google, webmasters can ensure that Google's web crawlers are able to find, index, and rank their websites.



Google offers a variety of webmaster tools that help provide information about add sites, updates, and sitemaps. Google's webmaster tools will provide statistics and error information about a site. The Google sitemaps will help webmasters know what mages are present on the website.



The major factor behind Google's success is its web search services. Google uses Page Rank for its search engine optimization program. Page rank is a link analysis algorithm that assigns a numerical weight to every single element of a hyperlinked set of documents, like the World Wide Web. Its purpose is to measure the relative importance within the set. PageRank is a registered trademark of Google. Stanford University owns PageRank's patent.

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Finding a Search Engine Optimization Company

When it comes to business some people like to get their hands dirty and iron out every little detail of every little deal and transaction. Others like to handle the parts of the business that they know and are comfortable with, leaving the bits and pieces they are unsure about to people who know what they are doing.



Before you start looking for a search engine optimization company sit down and consider your situation. What goals do you have for your website? What are your priorities? How much can you afford to spend, remember that you pay for quality, the lowest price isn't always the best deal.



When it is time to submit your web-based business to a search engine their are search engine optimization companies who, for a fee, will be happy to optimize the websites for the business owners who do not feel comfortable doing it themselves.



Search engine optimization is the art and science of making a website attractive to search engines. If you don't know where to find a reputable search engine optimization company try looking in search engine optimization forums, references or articles on reputable websites, ask friends for recommendations, ask other webmasters if they used anyone to optimize their sites and if they did ask which company they used and if the experience was pleasant.



The first thing you have to watch out for when you're selecting a company to handle your search engine optimization is scams. The first thing to do is avoid any search engine optimization companies that are listed in the black hat directory. Black hat search engine optimization is not really optimizing but really just spamdexing, most search engines penalize websites that are caught spamdexing. Also avoid any company who guarantees a ranking before they even look at your site. Make sure the company you are considering is actually going to do something besides add doorway pages and meta tags.



What is spamdexing?



Spamdexing is using methods that manipulate the relevancy or prominence of resources indexed by a search engine, usually in a manner that is inconsistent with the purpose of the indexing system. A lot of times spamdexing is done by stuffing a website full of keywords, web crawlers (the programs search engines use to rank websites) read the web sites they read lots of the same keyword and assume that the sight is content rich. Based on the web crawler's findings the website is given a high rank. Allot of the time the keywords are stuck at the bottom of the document where the internet user can't see them. Keyword stuffing is considered content spam.



The other common type of spamdexing is link spam. Link spam is spamdexing that takes advantage of link ranking algorithms causing search engines to give the guilty website a higher ranking. Link farms, hidden links, Sybil attack, wiki spam, spam blogs (also referred to as splogs), page hijacking, buying expired domains, and referrer log spamming are forms of link spam.

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Designing a Web Crawler Friendly Web Site

The most successful online businesses all have one thing in common. They all knew how to make search engine optimization work for them.



Search engine optimization is the art and science of making websites attractive to the internet's search engines. The first step in successfully achieving stellar search engine optimization is to lure search engine's web crawlers to your website. Web crawlers are computer programs that the search engines use gather data and index information from the websites. The information the web crawlers gather is used to determine the ranking of a webpage.



One of the fastest ways to hamper a web crawler is to construct a website that has frames. Most search engines have crawlers that can't penetrate the frames, if they can't get into a webpage to read it then that webpage remains unindexed and unranked. Two search engines, Google and Inktome, have web crawlers that are capable of penetrating frames. Before submitting your website to a search engine do some research and find out if they have a crawler that is incapable of penetrating any frames.



If you have written frames into your URL it will probably be worth your effort to go back and rewrite your URL's. Once you have rewritten your URLs you might be surprised to find that the new addresses are easier on humans as well as web crawlers, the frameless URLs are easier to type in documents as links and references.



Once you have rewritten your URL's it is time to start submitting your website to search engines. Some webmasters like to use an automated search engine submission service. If you decide to go with the submission service you should be aware that there will be a fee involved, the minimum fee is typically fifty-nine US dollars. This price should keep a few URLs on the search engines for a year. Other webmasters like to avoid big fees by submitting their website to individual search engine on their own.



Once your webpage is submitted to a search engine you need to sit down and design a crawler page. A crawler page is a webpage that contains nothing else expect links to every single page of your website, Use the title of each page as the as the link text. This will also give you some extra keywords that will help improve the ranking the crawlers assign to your website. Think of the crawler page as a site map to the rest of your website.



Typically, the crawler page won't appear in the search results. This happens because the page doesn't have enough text for the crawlers to give that individual page a high ranking, after all its nothing more then a portal to the rest of your site and your human users won't need to use it. Don't panic if it crawlers don't instantly appear to index your website. There are a lot of websites available on the internet that need to be crawled, indexed, and then ranked. It can sometimes take up to three months for a web crawler to get to yours.

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Controversy Lends a Helping Hand to Search Engine Optimization

It is always wonderful to hear good news. Hearing good news makes us feel good about ourselves, the people around, our dog... heck the world is a better place when we have good news.



Good news might make us feel good about ourselves and the world but there is something deliciously appealing about bad news, especially if it is about someone other then ourselves.



Bad news makes good news copy. Celebrities know that. I once watched an interview with a well known, highly controversial, singer/songwriter, and performer. The newspapers are always full of articles and stories about his exploits (he and I share the same home state so I think the papers I read have probably double what papers in the rest of the country print). The interviewer asked this singer about one of his recent escapades. The singer kind of chuckled and shyly admitted that while the episode had happened it had been blown out of proportion. When the interviewer asked why the singer did nothing to correct the allegations the singer bluntly replied...money. Each time someone accused him of doing something awful kids started to rush to the stores to buy his CD's, partly because his name was being splashed all over the airwaves and was fresh in their minds when the perused the music department, but also partly because their parents were trying to ban his music from the house. When he was on his best behavior he didn't get any media attention and his record sales plummeted. So, since the singer is anything but stupid and he has a deep appreciation for the things money can buy, he goes a little bit out of his way to perpetuate his bad boy image.



Bloggers are another group of people who understand how swiftly controversy spreads. They know that if they write about something that is controversial there will be a flood of readers reading their bogs and leaving feed back. Before you know it a dialogue has started, sometimes it isn't a peaceful dialogue but it's a dialogue just the same.



The same thing can be true about websites and search engine optimization. Search engine optimization is the art and science of making a web site appealing to search engines. Search engines determine the attractiveness of a website by sending out web crawlers that look for algorithms placed throughout the website. The more algorithms a website has the higher it gets ranked during a search.



A second thing several search engines look for is something called link analysis. Web crawlers look for how many links lead back to the website. The more links leading back to a website the higher that website will rank.



Controversy is a way to get a lot of links to your website fast. For example a breeder of Ball-headed pythons went to an exotic pet show to purchase some more snakes for his store. While he was at the show the police stormed the pet show, using excessive force to remove several of the exhibitors. You snapped several graphic pictures of the event, photos you later post on your website where you sell the snakes you breed. Others see the controversial photos posted on your site, they tell their friends and customers. To simplify things the owner of the second pet store posts a link on his site that attaches directly to yours. As more and more people hear about your photos, more and more links to your site are created. The next thing you know you are ranked on the very first page of the search engines hits.



In addition tot the boost in your ranking you have also sold nearly all of your saleable snakes. Controversy really does sell.

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Straddle Trader Pro - The Strategy Behind The Machine

The best way to understand this strategy is to watch it work. If you want the quick version scroll to the bottom and read over the brief outline just before the Video example then watch the video. Don't be surprised if you become a Straddle Trader Pro user your self.  If you want all the details then start at the top and work your way down. Or you can just go visit The Home Page here: www.ForexTradersDaily.com

Here’s The Basics of How This Strategy Works:

The economists provide an estimate of each news release about a week in advance.  The price of the pair moves slowly during the week to account for the estimate.  In the mean time, the actual value of the news item, say Gross Domestic Product (GDP) for example, is calculated by a governing body.  At a particular day and time, the governing body releases the actual value of the item to the world.

If the actual data value(s) are close enough to the estimated value(s), there is very little movement caused in the target currency pairs because the market had correctly anticipated the news and adjusted accordingly beforehand.  But the more the actual value deviates from the estimated value, the bigger the adjustment, or spike, will be to compensate for the difference.  If we get a spike big enough to hit one of our stop orders, we then have an extremely good live trade, and we’re ‘off to the races’!

If there is no spike, or in other words the estimate and actual were very close to each other, the StraddleTrader software’s job is to get your pending orders cleared out as fast as possible to prevent either from going live.

One of the biggest challenges we faced in the development of the StraddleTrader was to provide a mechanism to get the pending orders out really fast in the event the news release did not cause a spike.  Some news events come out a few seconds late, and some news releases have multiple components or data points which do not necessarily come out at the exact same time.

The solution? Our approach to this was to build an interface into the Pro version to multiple news release data feeds, so the software is intelligent enough to know when the news release actually happens, instead of just looking for the change in market direction.

Now, with the right setup parameters, you are assured that your pending orders will be taken out much faster than any manual approach could accomplish, giving you yet another tool to protect you from losses.  This turns the StraddleTrader into a very effective weapon in the battle for greater profits and fewer losses.

Strategy in a Nutshell

The basic concept behind the StraddleTrader is to enter a Buy stop and Sell stop order as close to the release of a major news announcement as possible, preferably with a second or less to go before the announcement.  This is a simple concept, but obviously timing is very important.  Without the right software, it is impossible to time these big moves because it all happens so fast.

A stop order is nothing more than a pending market order, placed at some distance above and/or below the current price of a particular pair and that will be changed to a live order if the pair moves up or down far enough to hit the order entry price.  The order will be taken in as a Buy if the market price moves up enough to hit its entry price.  Or the order will be taken in as a Sell if the market moves down far enough to hit its entry price.

The StraddleTrader software places both a Buy stop and a Sell stop a close distance away from the current price of the pair.  The orders are placed as close to the release time of a major news event as possible to reduce the likelihood that normal pre-news market movement will cause one of the orders to become a live order before the news announcement is released.  How close the orders are placed to the news event is in the users control with settable parameters built into the software.

Once one of the orders goes live, the StraddleTrader attempts to assist by removing the other (still pending) order if the live order becomes profitable by 5 pips or more and also sets the live order stop loss to zero at that point.  It is up to you as the user to take the live order out at whatever time you want, depending on your appetite for profits.  There is a StraddleTrader Pro function built in to handle this.

See The StraddleTraderPro 2.0 at work

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Basic Information about Search Engine Optimization

Fifteen years ago if we need information we had to go to library. Writing reports, and preparing for test required hours of scanning shelves filled with books, blowing large chunks of change in the copy matching, checking out a mountains of books, and squinting at microfilm. The internet has chanced all of that. Now when we need to learn something all we have to do is boot up a computer and connect to the internet.

Most people have an extensive favorites list on their computers, a simple click of the mouse and they are at their favorite website. This is a handy feature if you do a lot of online shopping at a particular store or spend a lot of time at a specific chatroom. When they need to use the internet to gather information most people consult an online search engine.

A search engine is an information retrieval system designed to help locate information. Most people are familiar with Google, yahoo, and ask.com. Search engines work when a user types a keyword into the little box. Once the user types in the word the search engine scans all its files. It then provides the user with a page that is full of options, generally twenty. The user scans the list of options and then opens the one that sounds like it best suits their needs. Search engines use something called search engine optimization to determine the ranking of each web address.

Search engine optimization is the art and science of making web pages attractive to the search engines. The more a website appeals to the search engine the higher it will be ranked.

Crawler based search engines determine the relevancy of a website by following a set of guidelines called algorithms. One of the first things a crawler based search engine looks for is keywords. The more frequently a website uses a certain keyword the higher the website will rank. Search engines believe that more frequently a word appears the more relevant the website.

The location of the key words is as important as the frequency.

The first place a search engine looks for keywords is in the title. Web designers should include a keyword in their HTML title tag. Web designers should also make sure that keywords are included near the top of the page. Search engines operate under the assumption that the web designers will want to make any important information obvious right away.

Spamdexing is a term used to describe a webpage that uses a certain word hundreds of times in an attempt to propel their webpage to the top of search engines rankings. Most search engines use a variety of methods, including customer complaints, to penalize websites that use spamming methods. Very few internet search engines rely solely on keywords to determine website ranking. Many search engines also use something called "off the page" ranking criteria. Off the page ranking criteria are ranking criteria's that webmasters cannot easily influence. Two methods of off the page search engine optimization are link analysis and click through measurement.

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Analyzing Your Web Traffic For SEO

Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

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Algorithms-The Foundation of Search Engine Optimization

In the ninth century Abu Abdullah Muhammad ibn Musa al-Khwarizmi, a Persian mathematician, introduced algebrac concepts and Arabic numerals while he was working in Baghdad. During the time Baghdad was the international center for scientific study. Abu Abdullah Muhammad ibn Musa al-Khwarizmi's process of performing arithmetic with Arabic numerals was called algorism. In the eighteenth century the name evolved into algorithm. Algorithms are a finite set of carefully defined instruction. Algorithms are procedures that are used for accomplishing some task which will end in a defined end-state. Algorithms are used in linguistics, computers, and mathematics.

Many people like to think of algorithms as steps in a well written recipe. Provided you follow each step of the recipe to the letter you will have an edible dinner. As long as you follow each step of the algorithm you will find the proper solution. Simple algorithms can be used to design complex algorithms.

Computers use algorithms as a way to process information. All computer programs are created with algorithms (or series of algorithms) that give the computer a list of instructions to follow. Computers usually read data from an input device when using an algorithm to process information. In order to be successful algorithms need to be carefully defined for a computer to read them. Program designers need to consider every possible scenario that could arise and set up a series of algorithms to resolve the problem. Designers have to be very careful not to change the order of the instructions; computers cannot cope with an algorithm that is in the wrong place. Flow of control refers to how the list of algorithms must start at the top and go all the way to the bottom, following every single step on the way.

Some terms that are used to describe algorithms include natural languages, flowcharts, psudocode, and programming languages. Natural expression algorithms are generally only seen in simple algorithms. Computers generally use programming languages that are intended for expressing algorithms.

There are different ways to classify algorithms. The first is by the specific type of algorithm. Types of algorithms include recursive and interative algorithms, deterministic and non-deterministic algorithms, and approximation algorithms. The second method used to classify algorithms is by their design methodology or their paradigm. Typical paradigm is are divide and conquer, the greedy method, linear programming, dynamic programming, search and enumeration, reduction, and probalictic and heuristic paradigms. Different fields of scientific study have different ways of classifying algorithms, classified to make their field as efficient as possible. Some different types of algorithms different scientific fields use include; search algorithms, merge algorithms, string algorithms, combinatorial algorithms, cryptography, sorting algorithms, numerical algorithms, graph algorithms, computational geometric algorithms, data compression algorithms, and parsing techniques.

Internet search engines use algorithms to aid in search engine optimization. Google's web crawler's use a link analysis algorithm to index and rank web pages. In an attempt to prevent webmasters from using underhanded schemes to influence search engine optimization, many internet search engines disclose as little about the algorithms they use in their optimization techniques.

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A Brief History of Search Engine Optimization

Search engine optimization is the art and science of making web pages attractive to internet search engines. Some interne t businesses consider search engine optimization to be the subset of search engine marketing.

In the middle of the 1990s webmasters and search engine content providers started optimizing websites. At the time all the webmasters had to do was provide a URL to a search engine and a web crawler would be sent from the search engine. The web crawler would extract link from the webpage and use the information to index the page by down loading the page and then storing it on the search engines server. Once the page was stored on the search engines server a second program, called an indexer, extracted additional information from the webpage, and determines the weight of specific words. When this was complete the page was ranked.

It didn't take very long for people to understand the importance of being highly ranked.

In the beginning search engines used search algorithms that webmasters provided about the web pages. It didn't take webmasters very long to start abusing the system requiring search engines to develop a more sophisticated form of search engine optimization. The search engines developed a system that considered several factors; domain name, text within the title, URL directories, term frequency, HTML tags, on page key word proximity, Alt attributes for images, on page keyword adjacency, text within NOFRAMES tags, web content development, sitemaps, and on page keyword sequence.

Google developed a new concept of evaluating internet web pages called PageRank. PageRank weighs a web page's quantity and quality based on the pages incoming links. This method of search engine optimization was so successful that Google quickly began to enjoy successful word of mouth and consistent praise.

To help discourage abuse by webmasters, several internet search engines, such as Google, Microsoft, Yahoo, and Ask.com, will not disclose the algorithms they use when ranking web pages.The signals used today in search engine optimization typically are; keywords in the title, link popularity, keywords in links pointing to the page, PageRank (Google), Keywords that appear in the visible text, links from on page to the inner pages, and placing punch line at the top of the page.

For the most part registering a webpage/website on a search engine is a simple task. All Google requires is a link from a site already indexed and the web crawlers will visit the site and begin to spider its contents. Normally a few days after registering on the search engine the main search engine spiders will begin to index the website.

Some search engines will guarantee spidering and indexing for a small fee. These search engines do not guarantee specific ranking. Webmaster's who don't want web crawlers to index certain files and directories use a standard robots.txt file. This file is located in the root directory. Occasionally a web crawler will still crawl a page even if the webmaster has indicated he does not wish the page indexed.

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The #1 Secret Trading System That Builds Wealth

"It's The #1 Secret Trading System That Builds Wealth...Day In And Day Out No Matter What The Forex Market Is Doing"

If you read just one email today, make sure it's this one, because today will probably be the last day you can get the wealth building power of the Forex Master Method.

==> Webinar in a few hours

==> Forex Master Method is a hit

This won't be a long email because you don't have much time. There's two reasons for this:

1. There is a no-holds-bar webinar at midday EST, and there are only a few seats left. You can book your spot here:

https://www2.gotomeeting.com/register/583181979

2. I personally think that today will be the last day you can get this incredible system. There were less than 80 copies left a few hours ago and I can't see them lasting.

First, let's just chat about the webinar. A webinar is an interactive web based seminar. It's like watching a lecture and having the ability to ask questions, or just sit and listen. The advantage of course is, that technology is so advanced nowadays, that you can share screens, and it will feel like the person is sitting next to you. The only drawback is that these webinars have a limitation on how many people can attend.

Right now there are still a few seats left where you can listen to Russ reveal the nuts and bolts of his system. I'll be there, and I highly recommend you are too. It kicks off at 12 PM (Midday/12:00) EST.
Register here:

https://www2.gotomeeting.com/register/583181979

Let's talk about the system for a second and why almost every Forex trader who has seen it, agrees that it's the best way they have ever seen to trade Forex, more about that in a minute.

The feedback from everyone that has come into contact with the Master Method has been nothing but positive. One thing in particular that has impressed every single person, is the customer service. Either
Russ or one of his team, has personally called each person who bought a copy. Not only that, the War
Room that the owners of a copy get access too, is just going to blow their mind. I don't know of any
other product that has really committed to helping their clients like this.

Russ Wants You To Succeed - Not Sell You A Course - That's Why He's Different.

Remember, the last of the copies will probably go in the next few hours, but here's a reminder of what
you get:

- 7 DVDs + 1 Bonus DVD for a total of 8 DVDs

- A 256 page training manual with a detailed explanation of how the Forex Master Method works, along with charts and graphs to help explain how the system works

- 4 Cheat sheets to help you quickly, and accurately decide if you should take a trade

- Re-printable 30 trade tracker card, to help keep track of your progress as you use the Master Method

- The 24 hour chart to help you tell at a glance, what trading session you're in

That's Only Half (50%) Of What You Get

Your copy of the Forex Master Method contains a secret location, where you can access the other part of the course, which is:

- Access to the War Room private member's area

- Weekly Live Trading Webinars

- Customer Community Trading Area

- Technical Analysis Lessons

- Trading Videos

- Trading Reports

- Technical Analysis Tools

- Proprietary Custom Indicator Software

- Unrestricted support by email, Skype, phone, webinar or other individual preference.

- One-on-one coaching

I wouldn't be surprised if some of the most successful and important traders, come from people who are lucky enough to get one of the few remaining copies.

http://fxrevol.fxhorn.hop.clickbank.net

All the best
Anthony

P.S. I can think of nothing else that I have ever recommended to you that is so powerful, and produces such astonishing results. Get it here, if there are any copies left:

http://fxrevol.fxhorn.hop.clickbank.net

If you want to take a chance an wait until after the webinar, then make sure you register here:

https://www2.gotomeeting.com/register/583181979

================================

Information, charts or examples contained in this
email is for illustration and educational purposes
only. It should not be considered as advice or an
endorsement to purchase or sell any security or
financial instrument. We do not and cannot give any
kind of financial advice. On certain occasions, we
have a material link to the product or service
mentioned in the email. This may be in the form of
compensation or remuneration.

================================

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The ramblings of a Mad Man!

I will add more here when I get back from vacation ;)

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