A Reflection of God's Beauty

In the end, it's not going to matter how many breaths you took, but how many moments took your breath away.

Only The Sky Is Our Limit

When life gives you a hundred reasons to cry, show life that you have a thousand reasons to smile.

The 3rd Rock From The Sun Is My Home

Dream what you want to dream, go where you want to go, be what you want to be.

Welcome To 'Horne Isle'

Life isn't about waiting for the storm to pass...it's learning to dance in the rain.

What Lies Beneath The Surface?

Remember the past, plan for the future, but live for today, because yesterday is gone and tomorrow may never come.

Sunday, February 19, 2012

Get Paid To Podcast, Teach, or Publish a Newsletter Online

Making money online is a matter of finding an audience who you can either advertise to or receive direct payment from. Either way, you need something interesting or informative with which to catch and hold your readers' attention. Your content is everything.

 I'll show you how you can make money presenting and distributing content via podcast or a newsletter, and how you can connect directly with your audience as an online tutor.

 Getting Paid To Podcast

 To create a podcast, you will need a microphone and some recording software. If you have a camera, you can also produce video podcasts.

 You can download a free recording program from audacity.sourceforge.net, where you will also find tutorials on the technical side of podcasting.

 When you have the content and are able to produce good quality podcasts, you need listeners. You can find them by submitting your podcast to directories such as podcastalley.com, promoting it through a website or blog, or advertising in forums and newsletters.

 The bigger your market, the better. Don't be afraid of competitive markets, they're big for a reason--they pay and people are listening!

 You will then be able to make money by finding a sponsor who is willing to pay to reach your listeners. You could find your own advertisers, or join a podcasting network such as podtrac.com.

 If your content is desirable enough, you can charge for access to it, through services such as iTunes (apple.com/itunes). If you are selling your podcast, however, it is a good idea to create a free content version too in order to reach new listeners.

 How To Get Paid To Publish Online Newsletters

 Even if you prefer the written word to audio podcasting, you will still need to take care of some technical details.

 The best way to distribute newsletters is through an autoresponder list service. These can be set up to automatically deliver pre-written emails to subscribers at set intervals. Each new subscriber will receive all of the emails in your predetermined sequence. That means you can load up a year's worth of content (or more), and it'll automatically publish straight to your subscribers' email boxes without you touching it again!

 A free autoresponder can be downloaded from responders.com, while a more professional program can be bought from aweber.com. These programs will also help with managing your subscriber list, so you stay spam compliant.

 A successful newsletter will be attractive, easy to read, and compatible with different computers and internet browsers. You can create beautiful PDF documents using a free program such as openoffice.com.

 Also, you do not have to create all your own content. You can get free stock photos and articles from sites such as publicdomainimages.net and ezinearticles.com. You can also pay for pre-written content from sites like associatedcontent.com.

 Email newsletters are perfect for marketing your own products, if you are running an online business. You can also make money by selling space to advertisers or even charging for subscriptions.

 By using the tools from services such as aweber.com, you can grow your online newsletter list to hundreds or even thousands of people.

 Get Paid To Teach People All Over the World

 If you have knowledge and experience to share then you can do so in a podcast or newsletter, or by writing content for a site such as demandstudios.com, who will pay for articles.

 Alternatively, you can become an online tutor and communicate directly with students through video chat and email. You could find your own students by advertising your services on craigslist.orghttp://www.craigslist.org, or join a company who will pair you up with suitable learners.

 In order to get the best jobs, you may need some relevant qualifications, such as a degree, proven experience in a particular field, or a teaching certificate of some kind.

 Websites that recruit online teachers include universalclass.com, mytutor24.com, and tutor.com.Wiziq.com has a teacher directory where you can describe yourself and potential students can find you.

 ***********************

 CoffeeShopMillionaire.com is the new, Internet revolution that's helping people like you to start their own dream business, create absolute financial freedom, and escape the rat race for good, faster than they ever thought possible.

 Click the link below right now to learn how you can join the new class of "lifestyle entrepreneurs" and make a full-time Internet income, or even generate millions of dollars working online from any coffee shop, anywhere in the world!


 banner



Tuesday, February 7, 2012

How Business Owners and Marketing Execs Can Make Good Sales Copy Great 
                             And How "B" Copywriters Can Become "A" Writers In Four, Easy Lessons

Dear Business-Builder,

Just before I turned in for the evening, I got an e-mail from Adam, asking “What can a “B” writer do to
become an “A” writer?

Immediately, my brain went into overdrive. I tossed, turned, counted sheep, tried to clear my mind – but the
question kept pestering me. Finally, I surrendered, uttered an expletive, climbed out of bed and trudged
down to my office.

The answer of course, is obvious: Produce bigger winners, more often.

But how, precisely do you do that?

Specifically, what do “A” writers do those “B” writers don’t?

And if you’re a business owner or marketing exec, how can you know great copy when you see it? How can you get “B” writers to give you “A” copy?

My answer to Adam – and to you: Just make sure each project accomplishes four, crucial things:
Connect with the reader's dominant resident emotion
regarding the subject at hand:

Think about it for a moment, and I’m sure you’ll agree: The vast majority of the money that flows through
consumers’ hands each year is spent to meet their emotional needs – NOT merely to satisfy their
intellectually justifiable needs for physical survival.

We can physically survive if we have air, water, a few calories of very basic raw food, and just enough
shelter to keep us from freezing to death in winter. Air and water can be had for free. The food and shelter
sufficient for survival can be had for pennies a day.

Pretty much every other dollar, pound or euro that flows through our hands is spent to address emotional
needs in our lives: The craving for comfort and security … personal status and ego gratification … love and
sex … recreation and adventure … and much more. The sales of products and services that address these
cravings are what really drive our national economies.

So if 99% of our purchase decisions are REALLY made to address an emotional need – and not intellectually
justifiable as essential for survival – doesn't it make sense to appeal directly to those emotions when
attempting to sell a product?

"B" writers tend to focus on selling benefits and on logical, "reason-why" copy only. By doing so, they're
attempting to justify the purchase and price of the product solely by appealing to the intellect. That's
like coming to the gunfight but leaving 99% of your bullets in the glove compartment!

Instead of simply reciting benefits and reasons why the prospect should buy, "A" writers recognize, validate
and directly address powerful emotions the prospect already has about those benefits (or the lack of them).

This "dominant emotion" approach works especially well in mature or skeptical markets – when the writer
recognizes and validates negative feelings the prospect has about a particular type of product – and then
demonstrates why this product is different, and therefore better.

The prospect’s dominant emotions should be addressed throughout the copy at every level – from selection of
the overriding theme and the crafting of the headline to the selection of sidebar themes, subheads, and
every word selection you make.

Don’t Sell; SEDUCE!

Two guys walk into a bar. The first is a bookish, meticulous, accountant type who just read a book on How to Pick Up Women. Spying a winsome lass, he approaches her and states his Unique Selling Proposition: “I’m going to rock your world like nobody else ever has.”

That done, he begins ticking off all the benefits she’ll derive from having sex with him: She will be
thrilled and satisfied. He shows her testimonials from 23 other women he’s been intimate with, each one
saying that they were satisfied. And he tells the young lady that if she’ll go back to his apartment right
away, he’ll do the same for her.

The second guy, spotting another lady, takes a radically different approach. He captures her attention with
a friendly, admiring glance. He offers her a drink. He validates her with a compliment. He puts her at ease
with an amusing, intriguing or self-effacing remark.

He gets her nodding her head, speaking to her of things she is passionate about and that he suspects she’ll
agree with. He asks her to dance. He takes his time – and when the time is right, he drops a flirtatious
comment or two.

Finally, he invites her to his apartment to see his art collection – or on some other pretense.

Which of our two heroes do YOU think has the best chance of closing the sale?

If you said, “The guy who had a USP and benefit-oriented sales copy,” you, my friend, have read too many
books about copywriting.

Top-notch writers understand that salesmanship is the art of seduction – and that five careful steps must be
taken before the affair with the prospect is consummated and marketing bliss is achieved:

  1. You must convince your prospects to give you their attention – with a headline that speaks to their prospects’ desires, frustrations or fears.
  2. You must convince them to read your message – by offering to bring value to their lives if they’ll just
    lend you an ear for a few minutes.
  3. You must convince them that your product or service will meet their needs and therefore, fulfill their
    desires or assuage their frustrations or fears.
  4. You must convince your prospects that your price is fair (or better yet, a bargain) – by making a
    comparison that demonstrates the value you’re offering in a compelling way.
  5. You must convince your prospects to take action now to purchase the product – by showing them how easy it is to order.

Do these five things consistently – and compellingly – in each sales promotion and your response will soar.
Add Credibility

Today and every day, each prospect you’re writing to will be bombarded with some 650 advertising messages. That’s nearly 240,000 per year, every year of his or her life – and the volume is growing by the day.

Those messages have made your prospect a seasoned consumer who has bought thousands of products and services over a lifetime – many of which lived up to their advertising, and many of which did not.

As a result, your prospect is a skeptic. The quick way to lose him is to promise something you both know you
can’t deliver. The slow way to lose him is to fail to document that your product really does deliver.

“B” writers assume that prospects will believe everything they read.

“A” writers infuse their copy with credibility devices like these:
  • The ersatz author’s qualifications as an expert on the subject at hand, including his education, books he’s authored, major media outlets that have featured him, his career experience, etc.
  • Details, facts, figures that prove every point in the copy beyond the shadow of a doubt.
  • Customer testimonials that prove your product has delivered for others.
  • Expert and/or celebrity testimonials that validate you, your product or your process.
  • Mentions in credible media that validate you, your product or your process.
  • A guarantee written in a way that demonstrates your absolute confidence that your product or service will deliver the specific benefits you’ve promised.

Sharpen Your Clarity of Vision

This is a big one for me. Too often, “B” writers fall in love with their subjects. Instead of staying
focused – establishing a powerful overriding theme and then bringing each piece of copy back to it – they
get sidetracked and wind up going off in all directions at once.

The result is a long-winded jumble of copy that feels diffuse and only confuses the reader.

Not long ago, a major publisher asked me to critique one of these hodgepodges for him.

My crit:

“The main theme is strong and should resonate well with your prospects. The prose itself is well-written.
The writer does an excellent job of demonstrating the benefits the product will bring to the reader’s life.

And he connects well with actionable emotions the prospect has about the subject at hand.

“But the writer has fallen in love with his subject – and the sound of his own voice. And so all the good
stuff in here is hidden away under reams of extraneous, unnecessary material.

“Instead of bringing all the copy back to his major theme, the writer allowed himself to be drawn off into
scores of unrelated things. As a result, you got 28 friggin’ tabloid-sized pages of – what is that – 11
point type?! I started reading this without my spectacles and got a headache for my trouble.

“In a word, this piece is overwritten. This is Michelangelo’s David traveling incognito – disguised as a
block of granite. There’s a masterpiece in here somewhere, but it’s buried under tons of rubble.

“I’d cut six to eight pages of extraneous text that fails to connect with the main theme … bump the size of
the running text up to 12 or 13 point Times Roman … and bring it in at 20 to 24 pages – MAX.”

Hope this helps.

Attribution Statement: This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.

Saturday, February 4, 2012

Attention: Subscribers, Customers & Affiliates..

I have really important news for you today, so please read this blog post carefully.

A good friend of mine for the past six months has been working on what I believe to be the  best "Done For You" listing building, sales funnel setup system known to IM.

It's the same system which earns him five figures a month and is setup to build the same size income for you.

His goal and dream is to turn 100 people into five figure earners before the new year and I believe this is the best chance for many who are struggling to make it online.

Today you can be part of the Inner Circle, and get everything you need setup, hosted and done for you.

Here's the link, go now before everybody else does!


I look forward to seeing you on the inside.

Twitter Delicious Facebook Digg Stumbleupon Favorites More