Introduction:
After you send out the first
e-mail ad it's very important to follow-up a day or two later with your list. People may have
skipped over it the first time, sometimes people need to see an ad a couple of times before
they click or buy or the first e-mail subject line never grabbed their attention.
Nowadays Internet software
and e-mail filters can block you e-mail messages from even getting to your opt-in
subscribers. This report will give thirty reasons to follow-up with your list subscribers. Just make
sure to be honest when you use these follow-up strategies.
#1 Price Increase
Warn your prospects that your
product is about to go up in price. With this slow
economy people are very price
conscious. If they have any interest in your
product they will want to buy
it for the lowest price possible..
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#2 Easy Payments
Inform your prospects that
you have added an easy payment plan. If your product is very expensive, people may be
hesitant to dish out all that money at once. A payment plan will be easier for them
to budget in the cost over a certain period of time.
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#3 Server Down
Notify your prospects that
your server went down briefly with all the traffic you received. People will assume that with
all that traffic your product must be good. And they will understand why they had
trouble visiting your web site the first time.
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#4 E-mail Filtered
Tell your prospects that your
first e-mail may have been filtered. You can say you forgot to spam filter check it or you
noticed from your e-mail stats that many of the e-mails did not get delivered. Either way
people understand that e-mail isn't as reliable as it used to be.
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#5 Price Decrease
Advise your prospects that
you actually lowered the price of your product. I guess the only reason you may want to do
this is because it's not selling well at the current price. You can say you mistakenly over priced it
or blame it on the economy.
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#6 Bonuses Added
Alert your prospects that you
have added new bonus products to your offer. It could be bonus products that you added
or some of your joint venture partners donated. People that didn't want to buy
before may change their mind because of the extra value.
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#7 List Problems
Brief your prospects about
the problems you had with your list server or auto-responder service.. Because of the
problems you're not really sure if the first e-mail you sent out made it ok. People understand
the technical problems that can arise with the Internet.
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#8 Sale Ending
Forewarn your prospects that
your sale will be ending very soon. It will create urgency because they may not have another
chance to purchase your product in the future. The closer your follow-up
message is to the deadline the more effective it will be.
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#9 Quantity Warning
Educate your prospects that
you don't have very many copies of your product left before they sell out. The fewer
amount of products you have left the faster they will decided to buy. People who want your
product don't want you to run out before they buy.
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#10 Holiday E-mail
Enlighten your prospects that
they may have missed your first e-mail because of the busy holidays. People usually
ignore, skip over or delete a lot of e-mails during the holiday time because they are busy, have
less time and are spending more time with their friends and family.
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#11 Answer Questions
Inform your prospects that
they may not have understood your product or offer. You can say you have a lot of
e-mail questions about the product so you decided to answer the most popular
questions in your follow-up e-mail.
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#12 Affiliate Bonuses
Notify your prospects about
all the bonuses your top affiliates are giving away if they order through their links. Your
list members that didn't buy before may buy from your joint venture affiliates because they are
offering a lot of affiliate bonuses.
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#13 Bad Link
Tell your prospects that some
people had trouble clicking through to the first link you sent. It could be you had a
typo in the url, the redirect link was broken, the shortening link service wasn't working good
or you copied and pasted the wrong link.
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#14 Affiliates Welcome
Advise your prospects that
you are now adding an affiliate program with your product. It could be that many people
were asking you about promoting it. You may get orders from people that are really
just interested in promoting your product for commissions.
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#15 Free Samples
Tell your prospects that you
have added a sample of the product on your ad. Sometimes it takes a taste of your
product to give people a craving to purchase it. Plus, people like free things and if anyone asks you
for a sample, its likely there are others that want one too.
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#16 Offer Adding
Educate your prospects that
you have added something new to the offer or sales letter. It could be new graphics,
pics of the people who submitted testimonials, a better guarantee, extra examples, a pic of
yourself, video or audio information, extra bonuses, etc.
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#17 Free Trial
Alert your prospects that you
have added a free or low cost trial option to your product. People really jump on free
and low cost trials because they won't be risking very much, if anything to try out your
product. This will convert the people that wasn't sure before.
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#18 Bonuses Left
Warn your prospects that
there aren't many bonuses left for your product. One of the biggest reasons people buy is
all the bonuses they can get for risking their money. If they are teetering on their
decision they will lean towards buying because of the fear of loss.
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#19 Limited Deluxe
Forewarn your prospects that
there aren't very many deluxe versions of your product left. If you are offering different
prices and package levels of your product this will work good. Usually people will pay a few
extra bucks to get the best one you offer..
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#20 E-mail Testimonials
Show your prospects some of
the e-mail testimonials you've been getting since your last e-mail. People will read the
glowing endorsements and think 'wow, I could be in their place if I would have decided
to purchase the first time'.
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#21 Ad Extension
Let your prospects know that
you have added some extra days or quantities of your product to the sale. Maybe
it's that you couldn't believe how fast it's selling out and you want to give everyone a
second chance to get the product.
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#22 E-mail Saturation
Inform your prospects that
they may have missed your last e-mail because they were getting drowned with so many other
launch e-mails at the time. As you may know the bigger businesses or marketers have
an army of affiliates to bombard people with e-mail ads.
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#23 Sale Results
Show your prospects the
results of the sale so far since your last e-mail. It could be the number of people that visited
your web site, the conversation rates, how many products you have sold, etc. Meaning
you could say the product is smoking or on fire.
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#24 Affiliate Income
Update your prospects on how
much money some of your affiliates are making selling it. If your affiliates are
racking up big commissions people will know your product must kick butt and they may be
interested in joining the affiliate program.
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#25 Forget Something
Advise your prospects of
something you forgot to mention in your last e-mail. Usually you want to remind them of a
great part in your offer, a major benefit of your product, or something good that
happens after they purchase.
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#26 Quick Results
Educate your prospects about
some of the quick results people have been getting from your product since you first
started your sale. People like to get their benefits fast. If other people can convince
them, then they will end up buying fast.
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#27 Big Mistake
Warn your prospects about a
mistake you made on the sales letter or last e-mail. It could be a misspelling, bad
grammar, how you explained something, how something is confusing some people, etc..
If people don't understand your offer they won't buy.
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#28 Payment Options
Notify your prospects that
you have added different payment options to the order page. Sometimes people like to pay
with different methods and third party merchants. If people don't like the the
payment methods it may stop them from ordering.
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#29 High Conversion
Show your prospects some new
high converting tools you just added to the affiliate program for your product. It
could be a new high converting e-mail that one of your affiliates used, banners that
are getting tons of hits, etc.
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#30 Real Busy
Brief your prospects on how
busy you have been since you launched your product. It could be that you're not getting
any sleep or not having time to eat or go to the bathroom with all the sales and customer
support e-mails you are getting.
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Conclusion
Grabbing your prospects
attention with just one e-mail can be a large challenge for any online business. I hope that
these e-mail follow up marketing strategies will get you started on the right path as a
successful e-mail marketer.
But don't just rely on these
reasons, they aren't the only follow up strategies that will persuade people to open your
e-mails, click on your links and order your products. Try to think of a few good
ones on your own.
